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A Mommy Collaboration | Building Your Brand

This weekend we had a fantastic opportunity to promote our BrightWhites brand! I'm so lucky to have as one of my mentors, the woman behind the stylish baby and mommy brand Bambiniware. I'm even more fortunate that she invited BrightWhites to help sponsor her Mommy + Me Pop-Up Shop at WestElmDC. As the new kid on the block in the lifestyle branding game, I'm really learning this thing as I go. Everything from curating good content to promoting my work on social media has been learned on a steep curve.

The Pop-Up Shop was a great time on so many levels especially because it included a pop-up playdate with train sets and other goodies. It also gave us a chance to personally connect with other families and most importantly get feedback on our Children's Books. When we first started BrightWhites, it was just an idea to promote oral care to growing families and as we prepare to launch the first BrightWhites storybook, we're motivated to keep laying down the tracks toward success. Full steam ahead!  


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